Paris Hilton is set to release her 9th perfume this August. Paris has just signed up to another 5 year contract with Parlux Parfumes and is to release many more perfumes and aftershaves before 2014.
The Heiress who had recently scooped top FiFi Award Female Celebrity Fragrance of the Year is set to continue her success with her new fragrance Siren. Other fragrances which she has released are Can Can, Fairy Dust, Paris Hilton, Heiress, and more.
“Siren is all about being sexy in a playful way. I feel irresistible as a mermaid. What girl doesn’t want to have fun being a fantasy creature that men can’t resist?”
Paris’ ad campaign features her as a mermaid topless on a rock with long hair and a sparkly gold mermaid fin.
Siren is said to be a tropical floral fragrance including notes of mandarin, apricot nectar, honeysuckle, coconut orchid, and water lily, with a dry down of vanilla bean and creamy musk.
I’m sure this perfume will do well as Paris has created a lot of publicity and money from all of her previous perfume sales. I’m not too sure about the mermaid in the sun advertisement though. It doesn’t seem to fit in well with the scent of tropical flowers, and the thought of a fish in the sun doesn’t smell very appealing. But if its publicity Paris is after in this one, I’m sure she will only succeed.